Your Final 30 Days: Campaign Command Centre Freebie

Products & ResourcesCampaign Essentials
Written By Amanda Kingsley Malo

Election Day is coming. It’s time to get ruthless about your priorities.

The final month of a campaign has a way of making everything feel urgent.

There are doors you could knock. Events you could attend. Social posts you could make. Money you could raise. Volunteers you could recruit. Signs you could deliver. Emails you could answer.

And probably a few people telling you about one more thing your campaign absolutely has to do.

But with Election Day approaching, your most limited resource isn’t money — it’s time.

Our Final 30 Days Campaign Command Centre is a simple weekly planning tool designed to help you decide where that time should go.

Instead of adding more and more to your campaign, it helps you narrow your focus to the work that can still help you identify voters, persuade voters, mobilize supporters and prepare for Election Day.

How to Use Your Campaign Command Centre

Bring this tool to your campaign’s weekly planning meeting—or set aside 20 minutes each week to complete it yourself if you’re running a smaller campaign.

Start with your numbers. Record your vote goal and how many supporters you’ve identified so far. Then set realistic targets for voter conversations, new identified supporters, volunteer shifts, fundraising and GOTV contacts for the week ahead.

Next, look at where you are in the campaign. The Command Centre shows how your priorities should shift over the final four weeks. Early in the month, you’re still maximizing voter contact and identifying support. As voting gets closer, more of your campaign’s people, communications and time begin shifting toward GOTV.

Then choose your three priorities for the week.

This ressource is for you if …

  • Your campaign feels busier than ever but you’re not sure whether you’re doing the right things

  • You’re struggling to decide what deserves your time as Election Day gets closer

  • Your campaign team needs a simple way to set weekly priorities

  • You want to track progress without building an elaborate campaign dashboard

  • You need permission to stop doing things that aren’t helping you reach voters

  • You want your final weeks to feel focused instead of frantic

Amanda Kingsley Malo
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