It’s time to convert your neighbours into voters

Campaing Your Way To a Win

Learn How To Reach Voters

The second module of our How To Run For Municipal Council workbook series is called Voter Outreach For Municipal Campaigns, and it’s all about every canvassing imaginable.

This workbook was written by our founder Amanda Kingsley Malo, who has years of federal and municipal canvassing experience. She has taken everything she learned about converting your community into voters and put it in this book. You’re getting step-by-step instructions on how to canvass your community and original, complete, engaging resources that will set you up for success.

What you will get in this resource:

• 30 pages of content that give you step-by-step instructions on how to canvass for your campaign.

• An overview of the different types of canvassing (along with handy explanations and campaign guides so that you can pick and choose which method is best for you).

• A canvassing breakdown to ensure you are successful every time you do any voter outreach, all of the steps that you need to take to stay organized

• A handy script guide to help you write copy for your canvasses.

• Thirteen worksheets to guide you through the process.

• Links to inspiring videos, lessons and articles that help guide further learning.

• Resources you need created with municipal campaigns in mind so that you always have tally sheets, Google forms, checklists, and heat maps ready.

• A special bonus gift as a “congratulations on doing the work!” — our way of wishing you luck for the next chapter of your journey.

Amanda couldn’t find anything else like this out there — so she made it.

Back when she worked on federal campaigns, she was the ‘canvassing queen’ and specialized in canvass organization, data analysis and volunteer management. She made the product that she knows candidates need to support them, and included all of the sheets and resources she created for her own campaigns. Then, she backed all of that up with tons of research, the experience she has from nearly a decade of running political campaigns, and knowledge about learning styles, resources and creating engaging materials from her 12 years as a teacher.

This workbook is for you if you’ve ever dreamed of running for office but:

• a candidate that is running in an upcoming municipal campaign.

• a volunteer working to create a canvassing plan for a municipal campaign.

• looking to understand more about how voter outreach is done.

• needing resources to help you keep your campaign organized.

• looking to learn more about door-to-door canvassing, phone banking, text banking, event canvassing, or email lists.

We want to help you break through that uncertainty.

We want you to be able to turn your neighbours and friends into voters.

We want you to run and win.

And don’t forget to check out our other workbooks, if you’re looking for additional support.